Your website is the most powerful extension of your brand. Your website should tell your company story and explain about your products and services in an engaging and a meaningful way. And the ultimate goal should be converting every visitor to a new lead. That’s why we follow the project guidelines which have proven to do wonders for our clients.
Research
First of all we learn about our clients' industry. The quick competitor analysis will reveal the opportunities for a more compelling way of representing your company and your value proposition. We identify your strong selling points and assess your communication channels with your customers.
Layout
Once we have done the preliminary work of researching and building your company's unique profile we start building a mockup of your future website. This is where the smart positioning of information bocks come into play. The structure of the future website is decided on at this stage.
Design
Web design stage is the adding of aesthetics to the previous step. It is the tone and mood you want to set for the whole website. It will reflect your brand identity. This stage will also make sure that your website will look attractively on different devices such as tablets and smartphones while consistently delivering your company's message.
SEO
The last stage is optimizing your website for search engines such Google, Bing, Yahoo etc. This will ensure that your website ranking will grow over time and it will show up in higher positions in search results.